One of the biggest challenges that eCommerce websites face is how to advertise their business so that it creates the maximum ROI and gains traction. Research shows that it takes approximately 100 days to get traction and about nine months to see notable growth.
Most of the eCommerce startups fail because of one common reason – not being able to get traction to their websites. However, you can beat this challenge and get ahead in the battle. Read on to know more.
There are some simple yet effective ways that you can use to build traffic on your eCommerce website. Once your business is up and running, you can use these tactics and get more traction to your website.
1. Publishing High-Quality Content
Publishing valuable and enjoyable content consistently will help you to drive plenty of traffic to your website. This is a proven technique used by many successful eCommerce websites. This will give customers a sense of getting something extra from your store, which is a great motivator to come back again.
Publish product reviews and other useful content. Double-check that your content is appealing and interesting and that it relates to the customers’ buying decisions. More than 80% of millennials believe that user-generated content has some impact on their buying decisions.
2. Video Content
There has been a notable boost in video consumption on social media platforms. Studies show that about 80% of the customers would prefer watching a video about a product than reading about it. Youtube, Facebook, and Twitter are proven to be the most effective platforms for video content.
Many companies offer products like free video editor no watermark. There are other tools also which can be used to create engaging video content on social media platforms.
Remember to upload videos in HD. You can also add closed caption files in the language that is popularly spoken in the secondary market. Take the help of websites like InVideo, which offer helpful tools for creating effective video content.
3. Email Marketing
Marketing through engaging emails is also one of the most common and effective ways to advertise eCommerce websites. This can help you bring in new customers who have never purchased from your store before, and retain the existing customers. If done in the right way, it also helps bring back the lost customers.
If you are able to successfully bring back the customers, there are high chances that they will leave a positive review on your website. This may also encourage them to purchase more products from your store. Hence, you should ensure that your content is engaging and influential.
4. Start a Referral Program
A referral program is when the company offers some rewards to the customer for referring other people to the company’s website and convincing them to buy from it. The rewards can be in the form of cashback, discounts, or even commissions as some percentage of sales. Many eCommerce websites have their own referral programs.
These encourage users to recommend the company’s website to their friends and acquaintances. You can also use this to incentivize people to give reviews about the products on the website. This will create a buzz about your products in the target market.
5. Spread it on Social Media Platforms
Social media is getting wide popularity not only among the youth but also among adults. This creates a great opportunity for your eCommerce website. Use social media to create an organic reach for your products. Pick your target customer’s favorite platform and create industry-related and useful posts.
Also, follow some tricks to increase the visibility of your advertisements. For example, post them during lunch break hours and in the evenings, create numerous appealing ad campaigns, or use popular hashtags. You can also post engaging videos, as stated above.
6. Plan Strategic Partnerships
You can connect with major players in the industry that are relevant to your business, and create buzz around your website. Connect with bloggers who would like to review your products and services. Note that a successful blog can drive hundreds of customers to your website.
You can also connect with social media influencers who can share and review your products. This can give you a large audience from their fan following because people tend to use products recommended by their favorite stars. Do not forget to engage them on a regular basis.
7. Launch Podcast Ads
Advertising need not always be visual. Podcasts can be equally impactful as they can be used when people are listening to songs or radio channels. You can use your podcast ads to promote your brand’s value. Podcasts also give customers a strong understanding of why your products and services are worth buying.
However, it is crucial to understand the appropriate time for the placement of your podcast ads. Otherwise, your investment might go in vain. Also, try to keep them short and engaging. You can also add a short pre-roll or post-roll spot at the beginning or the end of the podcast ads.
8. Have a Proper SEO Plan
Optimize your online store by having a proper search engine optimization strategy. This can be done by including keywords in the title and description of your products. You can also add Frequently Asked Questions related to the type of product or service you are offering, to bring more traffic to your website.
Once you have done this, check the success of your strategies using tools like Google Analytics. These tools can tell you which keywords or Frequently Asked Questions are driving greater traffic to your website.
The aforementioned techniques and ways can effectively advertise your e-commerce websites and help you gain traction. Now that you have learned about these strategies, it is time to inculcate them in your marketing and advertising plans. You can opt for an online promo video maker free to make your advertisement more captivating.
These strategies are based on extensive research and experimentation, and you can use any of the above to get results.
It is also recommended to analyze the effectiveness of your strategies in order to make better decisions. So, try the above strategies and accelerate traffic on your website.